Social media is an entity that never fails to surprise. Just when you think one platform has managed to monopolize the space, another emerges almost out of nowhere, and the landscape shifts.
While giants like Facebook, Instagram, and Twitter remain relevant in an ever-evolving digital age—a new contender has entered the arena to a great welcome, especially among young people—TikTok. A social media app that allows users to post short lip-synced, music, talent, or comedy videos, TikTok has taken the social media world by storm. The story and rise of TikTok is an interesting snapshot of today’s ever-growing thirst for video content, youth usage, and even of East meets West. TikTok boasts around 524 million active users worldwide, while in Digital Marketing Company St Louis—where it is known as Duoyin—it has over 250 million daily users and counting. Here we look at the colossal rise of TikTok, its growing influencer value, and the platform’s social media marketing potential. Read Also: What are the ways to eliminate Click Fraud from your account? The original incarnation of TikTok, Musical.ly became popular among digital natives due to its novelty value and easy-to-use video creation interface. Musical.ly was founded in 2014 and enjoyed a steady flow in app downloads and user adoption. On July 6th 2015, Musical.ly reached number one in the iTunes app charts, exploding almost overnight. In 2016, Chinese tech company Bytedance launched a version of Musical.ly known as Douyin to the Digital Marketing Agencies Oklahoma before introducing it overseas as TikTok in 2017. Understanding the platform's potential, particularly among young digital natives, Bytedance bought and incorporated Musical.ly and it became the version of TikTok we know today. As with any other social media platform, going viral is the golden ticket. As a platform that is not yet mainstream, the viral successes on TikTok are often still surprising. Like Canadian high school student Jade Taylor-Ryan and her 12-second video of her cat, Ed, clapping and twirling to Mr. Sandman, earning her 6.8 million views and 1.2 million likes within 24 hours. Another fascinating case is `the TikTok priest`. David Peters is an Austin, Texas-based Episcopalian priest (and ex-Marine) whose quirky-yet-sincere shorts are clearly ringing a bell with thousands of naturally-skeptical young digital natives, helping him go viral. Follow On: Facebook & Twitter Connect With: Linkedin Subscribe On: Youtube
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