Regardless of Digital Marketing Agency Cleveland or industry, you will no doubt be aware that the competition in your space is fierce. But, while getting ahead of the pack can seem like an uphill struggle, by leveraging the power of digital the right way, you'll be able to cut through the noise and grow your business, one initiative at a time.
Studies suggest that in the US alone, 66% of SME owners are responsible for personally overseeing three or more areas of their organization's activities, including marketing. And, of course, marketing is one of the cornerstones of sustainable success in the age of digital. As digital technologies continue to evolve, there are more platforms, mediums, and touchpoints than ever, opportunities to connect your target audience on a deeply personal level. By developing initiatives around even a portion of these touchpoints, you stand to boost brand awareness while accelerating your business’s growth. Here we look at ways ambitious SME leaders, like you, can harness the all-encompassing power of digital to engage and influence customers. Read Also: What do marketers need to know about Google Lens? When you're in the midst of operating a busy SME, time is always of the essence. That said, the foundations of your digital marketing success will lie in your ability to select the marketing channels that are likely to make the most impact. For instance, in addition to your website - which is essentially your business’s HQ - you might decide to drill down into your email marketing communications and your Instagram channel, as opposed to spreading your efforts across several social media platforms, third-party eCommerce sites and landing pages. Naturally, digital never remains static so these choices may change over time and as your business scales, so will your scope to broaden your marketing efforts. But, initially, by forming initiatives around two to three core marketing channels, you’ll be able to generate a focused buzz, potentially enticing droves of new prospects to your brand. Building on this notion, now we’re going to explore four key areas you can leverage to your SME’s advantage - starting with social media. 95% of adults aged 18 to 34 years old are likely to follow and engage with a brand through social media. Moreover, 73% of marketers state that social media marketing has been either a somewhat or incredibly effective part of their business strategy. But, despite this clear cut for social media, around half of today’s SMEs aren’t using this proven marketing medium to their advantage. As mentioned, to squeeze optimum value from your business’s social media marketing efforts, you should take ample time to decide on one platform on which to focus the majority of your efforts. Depending on the nature and mission of your business, different platforms will appeal to different audiences. Facebook is still a tried and Digital Marketing Agency in Omaha leader and Instagram is enjoying exponential growth, with its visual nature appealing to younger generations. And, then there’s Twitter, Snapchat, Pinterest, as well as dark social outlets such as WhatsApp, and the list goes on. Take the time to conduct your research, creating buyer personas to understand your audience on a deeper level. Study your competitors’ social media efforts to see what resonates with their audience the most and you be able to make an informed decision on your business’s primary social media platform. While many regard email marketing as somewhat of a lost art, it couldn't be further from the truth. A golden asset to any budding SME, email, if used effectively, has the power to engage and influence consumers in a big way. In fact, 73% of millennials prefer communications from businesses through email. Plus, 99% of people check their email every single day. That said, there’s plenty of scope for connecting with your audience with email communications. Follow On: Facebook & Twitter Connect With: Linkedin Subscribe On: Youtube
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